Behind The Story: Watch this video and see how Silul Ulutho Technologies is transforming the township economy through ICT

Watch this video and be inspired by how Silulu Ulutho Technolgies is addressing the Information and Communication Technology gap in our Townships with the aim of reducing the unemployment rate, empowering the society through education, skills and training, bringing resources closer to you.

 

The Advantages of Being Computer Literate in the Workforce

Computer literacy refers to the ability to use computer programs in an effective manner. Computer skills have become increasingly important as companies have started to depend upon computerized technology to get work done. Computer skills can mean that you can perform tasks that others in the work force aren’t able to, and you are familiar with and able to work with programs that businesses use. You will have a better chance of being successful in a workplace if you are able to navigate computers and use common or specialized computer programs.

 

Profitable Skills

The ability to use more common programs such as Microsoft Word or Excel or specialized programs, such as the bookkeeping program Intuit QuickBooks, can mean that you have advanced computer skills that other candidates do not, and you may get hired into the company because you are able to use those programs at an intermediate or advanced level. You could make more money or get hired for a high-level job because you are able to use a program. Basic computer literacy allows you to take classes in school or college or get training the workplace on how to use certain basic or specialized software.

Leadership and Promotions

If you have certain computer knowledge, you may get promoted to a higher position within your workplace, which in turn could give you an opportunity to work on more challenging projects or tasks. Even if you start out in a lower-level job, acquiring or having advanced computer skills likely will help you to get a better job more quickly than you would if you didn’t have computer skills. If you have advanced knowledge of how to use computers, you could be put in a leadership position in which you teach others how to use computers or certain computer programs. You may also be called upon to serve as a computer technician, assisting others in fixing and using computerized technology more effectively, if you have advanced computer skills.

Work Performance

Knowing how to use a computer often allows you to get work done in a more organized, efficient and timely manner, especially if you perform a job that requires you to use a computer on a frequent or regular basis. Computers feature programs such spreadsheet, word-processing or presentation programs that help you to organize your thoughts, but you need to know how to manipulative these programs to be able to use their features, such as their text or imaging features. If you work with a database at work, you won’t be able to complete important tasks without computer knowledge. Even if you do manual labor, such a construction or food service job, you may need to use a computer to conduct research on industry or company trends, regulations or news; run a cash register or complete training before starting work.

Communication

Knowledge of how to access the Internet on a computer opens up different possibilities for you to communicate with coworkers or supervisors. Within the workplace, you can use instant messaging programs, social media websites or email to communicate about work-related topics. When you use email or social media websites, such as Twitter or Facebook, you are able to leave messages for others to view at a later time and can email messages or documents to large groups of people. Computer knowledge means that you can communicate with others using multimedia, such as sound or video presentations, especially during speeches. If you have a job that requires you to travel, it is important for you to know how to use a computer because you likely will need to use a computer to communicate with others from another location.

What is Digital Marketing? We define Digital Marketing in detail.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

 

 

From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

Assets

  • Your website
  • Blog posts
  • Ebooks and whitepapers
  • Infographics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and lookbooks
  • Branding assets (logos, fonts, etc.)

Tactics

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. 

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’  -- for example, Facebook advertising and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. 

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

Should you find this information helpful, please send us your feedback on marketingwc@silulo.com or like our Facebook and Twitter pages.

Top 10 recruitment websites in South Africa

Similar to all emerging economies in the world, South Africa has a large population of unemployed folks seeking to land a good job or what most people call the dream job. With this in mind, numerous Job Websites in South Africa have sprung up in an attempt to bridge the gap between the employer and the massive pool of unemployed people.

Before the internet had evolved into what it is today many job seekers, throughout Africa, would resort to physically handing their CV in at a potentially employer. To add to this, job seekers would also visit job centers as well as look to the local paper in order to find employment in a specific sector. Unfortunately, jobs published in papers, job centers, or even local community boards were very limited and only targeted certain sectors.

This prevented many individuals from finding that perfect job with ease. Fast forward to 2017, and now South African job seekers have access, via a mobile device or laptop, to a plethora of recruitment websites that offer up a thousands of different vacancies each day.

While there are thousands of recruitment websites on the internet, Siluo Ulutho Technologies has selected some of the very best websites where African job seekers can essentially find the job of their dreams.

  1. Career jet Click here to visit the website
  2. Indeed Click here to visit the website
  3. Career Junction Click here to visit the website
  4. Careers24 Click here to visit the website
  5. Jobmail Click here to visit the website
  6. Best Jobs Click here to visit the website
  7. Pnet Click here to visit the website
  8. Gumtree Click here to visit the website
  9. Jobvine Click here to visit the website
  10. Bizcommunity Click here to visit the website

Should you find this information helpful, please send us your feedback on marketingwc@silulo.com or like our Facebook and Twitter pages.

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